Phoneplex is an E-Commerce website that utilizes artificial intelligence to improve a user's experience when purchasing a new phone. A plethora of phone products are available to be purchased alongside appropriate accessories. Phoneplex provides phone recommendations to users based on their viewing and purchasing history using of Artificial Intelligence.

An exceptional UI/UX is at the core of the project as well, achieved by developing a responsive and simple but clean UI without visual clutter. The checkout process on Phoneplex is streamlined and quick to navigate through; once all details have been submitted for an order, an e-mail of the transaction is sent to the user and the order is tracked by the application.